There are certain publications and cookbook authors that I trust and seek out first when I have a culinary question. Most notably Delia Smith, Good Housekeeping and Australian Women’s Weekly.
They have a huge range of delicious recipes to choose from, but most importantly, the recipes are well tested and triple checked. This instils confidence in the reader that if they follow the instructions in the recipe, that it will work and they will have a fabulous dish to be proud of.
Unfortunately, with the proliferation of online recipes, this attention to detail and meticulous testing can fall to the way side. And if you are a food brand or an appliance brand, this can have very negative consequences. With instant back lash on social media about your dodgy recipes, consumers lose trust in your expertise.
I’ve been fortunate to work with high quality brands to conceptualise, create and deliver delicious recipes that yield great results. And that showcase the unique features of the product. A great example of this are the Miele appliances, whom I’ve worked with for many years. I’ve created cookbooks and recipes for their high tech appliances such as the steam and combination steam ovens. I’ve travelled all over the country giving cookery demonstrations of these bespoke recipes, helping customers to choose the right appliance and get the most out of it.
Other recipe development I’ve done includes the innovative Avonmore Cooking Cream and product range, Glenisk Crème Fraiche and product range, Kerrygold butter and cheese, Margaret’s Free-Range Liquid Egg and whole eggs, Meal Genie and many other wonderful brands.
All my recipes are triple tested using the most accurate digital measuring and prepared in Miele ovens which are accurate to within 1 degree Celsius. This ensures consistent and reliable results you can trust.
Once the recipes have been created and tested, the final step is proof reading and editing. This is a very important aspect as recipes are written in a language of their own which needs to be very clear and unambiguous. The tiniest mistake in layout, wording, grammar and punctuation can lead to the most disastrous results.